Taxi Advertising – Third Space

Third space

The Outdoor Advertising Association promotes the concept of the ‘Third Space’ - the time we spend out-of-home and out-of-office. From an advertising perspective, this space is effectively no-mans-land, a transitional in-between void asking to be filled.

Taxi advertising fills this Third Space perfectly, connecting with consumers whilst they’re out and about, and engaging with them during their down-time between activities. Given that these very consumers are likely to be en-route to a business meeting or shopping in town, it’s clear to see how placing your brand in front of them at this time is so pertinent, powerful and persuasive.