Taxi Advertising | Media Mix | Successful advertising campaign
Media Mix
What's the best way to harness the power of taxi advertising? Does it deliver more when run solus, or will the 'multplier effect' in a mixed media campaign provide a better return?
Such is the power of the taxi advertising medium, it can of course work both ways. Whilst there are many reasons for taxis to be considered in preference to other advertising strands, they can integrate well alongside other media too.
In the panels below we've highlighted some useful information that will help you plan your next successful advertising campaign…
- Buses stick to rigid and inflexible routes which rarely take them into the network of smaller roads that are chock...READ MORE
- You can't turn the page with a taxi advert! Taxi ads are unavoidable and unmissable. The consumer can't skip...READ MORE
- Billboards are tried and tested but are passive and somewhat old hat. A good reason to use taxi advertising instead...READ MORE
- "A picture paints a thousand words". Unable to exploit communication through images, radio advertising misses out on...READ MORE
- One brand will always struggle for standout when lined up crosstrack or in-car next to a row of other ads...READ MORE
- You can't channel hop a taxi ad! Taxi advertising is unavoidable and unmissable. The consumer can't take evasive action...READ MORE
