Taxi Advertising – Campaign Scope

Campaign Scope

Think of the limits of some media; the restrictive in-charge schedules and lead times of other outdoor, the rigid routes of buses, the inevitability of most boring mainstream media and the exorbitant cost of TV. None of these apply to taxi advertising.

They can go wherever and whenever the consumers are, or wherever and whenever you want them. Taxis dominate their busy city streets and interact directly with the very consumers you are targeting. As busy main thoroughfares gridlock at peak times, trapping buses and frustrating other road users, taxis peel off into the side roads, moving, working, delivering their passengers and spreading your message to new audiences as they go. And they're oh, so affordable…