Taxi Advertising Formats – Tipups

TipUps

There are two sides to every taxi campaign – the outside and the inside. Once you’re inside a taxi and settle into the back seats, you can’t miss the rear-facing tip-up seats in front of you. They’re rarely sat on so the ad panels built into their bases remain highly visible to passengers on the back seat throughout the journey.

There are two tip-up seats in each taxi, so you can create pairs of ads to work together. This is your opportunity to deliver a more detailed message or a direct response call to action to your highly valued captive audience. Passengers are likely to be in possession of a phone or laptop, so you can encourage them to respond to an offer or participate in a promotion on the spot.