The travel and tourism sector has been a long-term advocate of taxi advertising. The very first campaign run by the owners of Taxi Media was for the United States. Although the creative theme was consistent, each taxi in the fleet was sponsored by a different State so the graphics on each were tailored to suit.
Since then, destinations, airlines, hotels, insurance companies, attractions and online brands have all harnessed the power of taxi advertising, many of them collaborating to give their joint-campaigns additional weight, scope and impact.
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