Technology and Telecomms
The competitive and fast-moving telecoms sector regularly uses taxi advertising to increase market share and reduce churn. BT is not the only brand to run a taxi campaign to highlight their 2012 Olympic connections this year.
As mobile communications become ever more advanced and jostling for market share continues, taxis provide an ideal and highly flexible promotional platform. Our T-Mobile campaigns for example, are always bright and highly noticeable.
Taxis can be used to help boost seasonal sales, with some handset and hardware brands collaborating with retailers to give their joint-campaigns additional weight, scope and impact.