FMCG
FMCG brands rely on being front of mind if sales volumes are to be stimulated and maintained. Few advertising media provide a flexible and dynamic platform for consumer goods, so taxis are amongst the advertising elite. Jack Daniels and Corona beer are big fans of taxi advertising.
In a recent campaign, Taxi Media helped to launch Glaceau's cult New York energy drink 'VitaminWater' in the UK. The beverage is available in six flavours, all of which are packaged in their own distinctive colours. No surprise then, that the VitaminWater fleet was one of the most colourful and eye-catching campaigns on the road during the launch.