Taxi Advertising Clients - Finance and B2B

Finance and B2B

The financial markets have suffered over the past year, but life still goes on. Brands like Legal & General have a position to protect and need to instill confidence by projecting a bold image.

Threadneedle is an award-winning provider of investment solutions. They took the initiative by investing in a major taxi campaign in 2008 and rebooked in 2009. Their private and corporate investors fall into the ABC1 demographic which accounts for the overwhelming majority of taxi passengers. Their 'home patch' is the City of London where the absence of billboards and poster sites means that taxis are the only viable outdoor advertising platform - just one of the many good reasons for financial brands like Threadneedle to invest in taxi advertising.

See the latest Threadneedle video