Taxi Advertising Value – Briefed Ambassadors
Brand Advocates and Ambassadors
Who do you have in the front of your cab? The driver is as much a part of the taxi advertising campaign as the graphics on the taxi. For many advertisers, we provide induction or brand experience opportunities for drivers who are seen as brand ambassadors.
Drivers make exceptional advocates as the public trust and respect them. Who better to reinforce your taxi advertising message to a captive audience in the cab on an average 16 minute journey?
We can set up special briefings for your drivers...
Some even visit the travel destinations they promote on their taxis so they can engage passengers in conversation, reinforcing the taxi advertising message as they enthuse about it and spreading the word whilst they drive.
