Taxi Advertising Accountability – Audience Survey Research
We roll-out taxi advertising campaigns exactly as planned, taking no short-cuts or liberties along the way...
Taxi Media have invested in policies, facilities and people to provide accountable and credible methods to ensure everything is as it should be. Every taxi is photographed during ‘posting’ for the record. Often we include a daily newspaper in the shot to cross-reference and establish the date.
We’ve also invested in other initiatives to make our service ever more accountable and measurable. We regularly commission independent research, and have webcams and CCTV at all site.
Research
We conduct our own campaign research and commission. We source independent third party findings to ensure taxi advertising is performing for our clients.
As part of our qualitative research programme, we take to the streets to shoot voxpops, and use media research to validate our taxi advertising campaigns.
